Introducing…
Magnetic Profile Sites
What Are Magnetic Profile Sites?
Unlike corporate websites, magnetic profile sites are websites strictly about “you”.
The psychology behind the site’s design magnetically draws the visitor to you as they navigate down the page. The page is comprised of strategically placed elements designed to work with one another to establish your expertise and reinforce it.
In a very clear, concise and succinct manner (in the short time it takes to move from the top of the site to the bottom) the visitor transcends from unawareness of you to becoming an informed prospect eager to engage you as “the authority” in your areas of expertise.
The result . . . you’re prepositioned as “the authority” before you’ve even spoken to the prospective client or patient.
Isn’t that the essence of personal branding?
Do Magnetic Profile Sites Replace My Existing Site?
No. Magnetic profile sites are stand alone sites meant to compliment your digital corporate assets, not replace them.
These sites enhance your personal branding and image and “presell” prospective clients or patients on hiring you before you they even contact you.
Why Do I Need A Magnetic Profile Site?
The problem with most corporate sites is that they’re not designed for conversions. They’re essentially online brochures that provide a navigation menu that enables visitors to flip through each section page by page.
How often have you purchased a product or service from a brochure? Me either :).
In contrast, a landing page (a page to where ad traffic is driven) removes all navigation. The viewer either stays on the page and contacts you or closes the page and moves on.
In essence, that’s what we’re doing with magnetic profile sites. Our navigation makes it easy for the visitor to move between important information about you, but without ever leaving the page (that’s a key distinction, the visitor can’t navigate away from the page without closing the browser).
Our sites incorporate very specific, strategically placed elements that psychologically deepen the connection between the visitor and you. A typical corporate website doesn’t do that.
Who Are Magnetic Profile Sites For?
There used to be a time, not too long ago, when people wanted to do business with brand name institutions, legal, corporate and otherwise. That’s no longer the case. People want to do business with other people. They want to know the people behind the brands.
Your firm’s branding is not synonymous with “your brand”. Your prospective clients need to see “you”.
What better way to compliment your company or business brand than with a high profile site that speaks about you?
Magnetic Profile Site Elements
Psychologically Designed To Draw In Clients
Element 1:
You...Front and Center
Consider this the online equivalent of a roadside billboard with your face on it. These really help people bond with the “individual” behind the business and actually pick up the phone to call them.
Your Story.This positions your background and drives home your expertise and authority.
Look Your Audience In The Eye. You must be looking directly into the camera when taking the photo. We remove the background to position you front and center, looking the visitor directly in the eye.
Your Signature. Overlaying a signature on top of your profile image subtly establishes authority. Most profile images don’t do this, so your’s stands out.
Element 2:
Your Services
Each service you elect to showcase (we recommend 3 to 6 services) includes:
An Illustrative Image.The image is meant to clearly communicate the service visually.
Title. A simple but clear service title works best.
Description. A one or two sentence description that summarizes the service.
Element 3:
3rd Party Endorsements
Incorporating third party endorsements from clients speaks volumes about you and relays their experiences to your site visitors. They support your narrative and include:
Client Image.You’ll want to get permission to use the client’s testimonial and image, which we place on top of the text.
Stylized Composition. A We’ll create 3 to 6 testimonial branded posts within a cohesive design.
Branding. We’ll brand each testimonial with your logo so that you can repurpose them on your social media profiles.
Element 4:
Location
Incorporating an interactive Google map makes it easy for clients to find driving directions to your office.
Element 5:
Frequently Asked Questions
An FAQ section makes it easy for visitors to find answers to common questions. You’ll want to include 4 to 6 common questions and answers.
Element 6:
Office Hours
The office hour section makes it easy for visitors to know when you’re open. If you’re office accepts calls after hours, we can text to describe your after hours availability.
Element 7:
Your Contact Info
Visitors can easily contact you regardless of where they are on the site. We designed the site to keep your phone number on top of the content at all times. Your contact information includes:
Your Phone Number. Your phone number remains fixed above the content at all times, making it easy for the visitor to call (or simply tap to call on mobile).
Your Email. We suggest using an email rather than a contact form. We’ll populate the subject to identify that the email was generated from someone on your magnetic profile site.
Your Social Profiles. We’ll connect all of your social profiles at the bottom of the page.
Your Magnetic Profile Site In Action
Mobile Connectivity In Real World Applications
Business Card
Adding your magnetic profile site URL to your business card is a powerful way to stand out when networking. You can further enhance your business card by…
Adding a QR Code
We’ll provide you with a QR Code you can have printed on the back of your card. When scanned, your magnetic profile site will open to the mobile responsive version of your site.
Embedding an NFC Tag.
NFC tags are embedded into your business card and when the latest iphone and android phones are positioned near them, your site opens in the person’s browser.
SMS Text Conversations
When texting with friends and colleagues, share a link to your magnetic profile site. Clicking the link will open your site in their mobile browser.
Your Instagram Page
Place a link to your magnetic profile site in your Instagram bio.
When posting include a comment “to connect with me click the link in my bio”.
Your Facebook Page
Place a link to your magnetic profile site for attorneys in your personal and business facebook page.
Did you know? You can create a business facebook page that looks like a branded personal page. Doing so will give you 3 distinct Facebook pages (all in compliance with Facebook’s TOS).
Business Page. This is your firm’s existing Facebook business page designed for business communication with your firm.
Personal FB Page. This is your personal page for friends and family.
Magnetic Profile FB Page. This is the new page you create designed to personalize professional communication. Think of this page as a conduit between you and your firm. What this page does is establish a personal connection with clients and perspective clients without compromising your family and personal information.
Frequently asked Questions
Magnetic Profile Sites Include:
- – Customized Magnetic Profile Site build
- – Domain Registration
- – Hosting (2 years)
- – SSL Certificate
- – Updates
- – Site Security
- – Desktop and Mobile Responsive
Our regular price for Magnetic Profile Sites is $997
No contracts.
We purchase them, but you own them.
There’s nothing to cancel. There’s no ongoing cost. If you would like the site taken down for any reason simply send an email to support@docorporate.com and we’ll accommodate your request within 2 business days.
There’s no guarantee for Magnetic Profile Sites.
No. There’s no free trial for Magnetic Profile Sites.
There are no refunds for Magnetic Profile Sites.
Payment is due prior to us building your Magnetic Profile Site. If you have any reservations please contact us by email or give us a call.
Magnetic Profile Sites don’t need updating very often. We’ll accommodate any reasonable updates, such as change of email, address or phone number. Periodically adding or removing services and testimonials generally can be accommodated as well.
Magnetic Profile Sites are typically delivered within 10 business days of payment.
To reach us with any questions about the Customer Monetization Method or any of our other services, you can call 866.723.2522 or reach us by email at support@docorporate.com
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